Technical SEO refers to the methods used to create and optimize a website so search engines can crawl it and index the pages. It is one part of the SEO component that allows you to rank better in the SERPs.
While the creation of valuable and informational content is important, it won’t do you much good if you don’t approach SEO from a technical angle. If you can’t get a search engine to browse your site and index it, all your postings will be in vain. That is why you need to make technical SEO a priority.
You can liken the use of technical search engine optimization to your site’s basic structure and design. While you may feature good content, you may not have the proper programming in place to attract traffic.
For example, maybe you have broken links, which prevent people from visiting your site. If that is the case, the Google Bots will bypass your site. As a result, you will not rank well enough in the SERPs to attract organic traffic to your site.
Read more about technical SEO at SEO Service Inc.