Is your business relying on digital advertising and abandoning direct mail? If it is, then you’re missing out on a lot of opportunities. Direct mail may be overlooked these days because of digital advertising. But when Facebook suffered a major outage this year, it affected billions of users worldwide. However, companies that utilize affordable mass printing services in Los Angeles for their direct mail campaign were mildly affected.
Why Many Businesses are Switching to Affordable Mass Printing Service in Los Angeles?
There are can be plenty of reasons for this. But one of them is the fact that digital advertising has become a complicated method to reach out to their audience. If you solely use Facebook to advertise your brand, then, each time the social media suffers a major outage, your ads or scheduled posts will be affected.
Furthermore, there are drastic changes in digital advertising because of Apple’s privacy policies. The new privacy policies will allow iPhone users to opt out of tracking. These users can’t be retargeted or tracked for future ads. It’s a major data setback for advertisers.
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